about us!

Exterior view of a small local grocery store with large windows showing inside customers and shelves. Bright signs on the store window include 'Nice Wine,' 'Local Goods Friendly Faces,' 'Ice Cold Beer,' and a neon 'Open' sign. The store has a brick facade with a vertical sign on the side reading 'Grocery' and an establishment date of 2021.

Vinal General Store is a vibrant, feel-good eatery with the heart of an old school soda fountain. We opened our doors in January 2022 in Somerville’s Union Square as the lively,  “lunchier” sibling of Vinal Bakery next door.

We offer a delightful array of sandwiches (try the Spuckie!), along with soft serve, beer & wine, and an eclectic selection of pantry staples, host gifts, and snacks.

From office lunch runs to leisurely hangs, Vinal General Store is your spot for great food, good vibes, and plenty of reasons to stay awhile.

Panoramic view of store shelves displaying assorted snacks, candies, beverages, and other grocery items, with colorful packaging and a few decorative plants.
Two women sitting on bar stools at a counter, smiling and having a conversation in a colorful cafe or bar setting.

vinal’s roots

Founded by Sarah Murphy, a New Hampshire native and alum of Flour Bakery and Bagelsaurus (among others), both Vinal Bakery and Vinal General Store reflect her passion for great food and community spirit. 

Be sure to visit both Vinal General Store and Vinal Bakery next time you’re in the neighborhood. Our menus showcase classic and innovative creations, all served with a touch of local charm.

“A hip little shop in Union Square makes food that’s as much fun as something on a bun can be.”
-The Boston Globe— The Bston Gobe

Live at the Romesco Sandwich

“The General Concept: New Old-Fashioned Neighborhood Shops”
—Edible Boston

A magazine or brochure page featuring images of food and people, a bowl of Tootsie Roll candies, and various colorful food items displayed on different pages, with text paragraphs included.